Angelyn Ducas: Market segmentation is separating the market into different categories that are potential target market(s) for your product/service. Market segmentation is done by grouping people within the market based on different attributes such as:demographics (age, gender, income...) psychographics (interests)geographics (location of residence)...Show more
Nannie Kasee: Market segmentation depends on the product. If it is cosmetic items the segmentation should include the climatic conditions of the place, number of cities, towns industrial areas and villages, segmentation like babies, children, adults gents and ladies etc..
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